“As a management team, we had to decide if we wanted to invest in the technology or not. The bet was about a 20 million dollar bet,” said North Sails CEO, Dan Neri, reflecting back on North’s decision to purchase an idea that eventually led to today’s most advanced sailmaking product: North Sails 3Di. Dan worked alongside lead sail designer, JB Braun, and many others among the North team to turn an idea into a game-changing sail technology. Feedback from clients and professional sailors is key to the development cycle. In this video we also hear from Cameron Appleton, who speaks from experience using 3Di sails on a variety of racing circles – from small boat one design to superyachts.
North Sails is the official class sailmaker for 49er and 49erFX classes. After three years of collaborative sail development 3Di will make its Olympic debut at the Paris Games this summer.
NORTH SAILS OPENS POP-UP STORE AT TIME OUT MARKET BARCELONA AHEAD OF THE AMERICA'S CUP
From July to November, the North Sails store within Time Out Market Barcelona promises to be a must-visit destination for sailing enthusiasts and ocean lovers.
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North Sails is the long-time Performance Partner to the Bermuda Race. In this edition, North-powered boats took command of the leaderboard and claimed the coveted St. David’s Lighthouse trophy.
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