AMERICA'S CUP INSIGHTS WITH JB BRAUN

Step inside the base of America's Cup team INEOS Britannia with sail designer JB Braun, where the boundaries of sail design, and sail technology like North 3Di, are constantly pushed to their limits. 

Meet JB Braun, sail designer for America's Cup Challenger of Record INEOS Britannia. In this video, Braun describes the high-speed development process, advanced 3Di technology and materials, and the ability to design sails that can power the AC75 at up to 50 knots.   

As is the case with all America's Cup cycles, the 37th edition of the race is a testament to the ever-evolving and innovative nature of sail design. The radical AC75 is pushing the boundaries of speed, and sail designers like JB create sails for unconventional wind angles that were previously thought impossible. 

And as a bonus, this video takes you inside the INEOS Britannia base. Top secret stuff occurs in these America's Cup team bases—tag along North Sails for exclusive access.